digital marketing, agile approach

November 24, 2015

Taking the Agile Approach


Many companies may be familiar with following a set routine in how they go about a project from start to finish. Typically, a team is handed a brief, they spend weeks to months trying to figure the best way possible to create a product, by segmenting each stage into a deliverable. These stages then depend on each other for completion and therefore success.The big question arises, isn’t there a better way?

Following an agile approach in your company can not only keep concise goals and measurable efforts but increase team culture and building. Working in the agile approach means to work closely with a  small team, full of conversation and clarity of what is going to happen and how is doing what. How this differs from a typical approach is that the stages are not dependent on each other for success, but, however work simultaneously together at a parallel speed known as sprints.

The agile approach offers the following benefits: 

  • Increase in team communication
  • Time efficiency
  • Measurable deliverables
  • Cost effective
  • Shorter deadlines

The next time you are apart of a team and are given a project, take a second to think about how you want to structure the development.


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Bespoken Management started out with the simple mission of providing unparalleled marketing services to business lacking the time and knowledge to implement their own marketing effectively.

Today, we are a team with extensive experience in digital marketing, graphic design, front-end design, and website development. Our team, our client relationships, and our plans for the future are all built upon the values of transparency, efficiency, and creativity.

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