Small business Saturday is a great segue to talk about the recurring problem businesses have with determining whether their website, landing pages, and digital presence are all optimized for search engine results. Many businesses understand that it is important to be optimized for search engines, but do not fully understand best practices and the profound impact search engines have on digital presence as a whole.
Search engine optimization, SEO for short, is a term used to describe the implementation of certain practices which help improve a website’s ranking in search results listed on Google, Bing, Yahoo, and other platforms. These rankings are generated by different algorithms and software employed by search engines which crawl the web looking for content that matches specific keywords. They then rank those keywords for websites based on an array of criteria. The end goal for any business is to organically rank at the top of the first page of search results. This will direct traffic to their website and show potential visitors that a site is sales ready, making it more likely for visitors to be converted into leads and eventually customers.
In a SEO context, organic simply means the ranking of a site isn’t the result of a paid boost. Organically ranked sites make it to the top of the list because of strategic composition and quality content. Unfortunately, gaining organic visitors isn't usually easy and search engines are constantly changing their ranking requirements. It can be very easy to fall behind on latest criteria, which is why we have provided a list of current prevailing myths about structuring SEO for your digital existence.
Some Of These Myths Include:
- More links are better than more content
- Meta descriptions have a huge impact search rankings
- Keywords always need to be an exact match
- Google will never know if I have unreliable sites linking to me
For More Myths On SEO And To Learn What You Really Need To Know About SEO, Download Our Free Guide!