Is your business SMART? Be A Leader and Set SMART Goals!


Every business has a leader. Maybe I should rephrase that sentence, and say every business needs a leader.  A fearless leader that motivates and impresses everyone. Someone who has the right stuff as they say, not just with their knowledge but with their likability. There are moments when you think to yourself, here is someone that has their shit together. All leaders share the common characteristic of setting goals, but to be a great leader you should set SMART goals.


What Are SMART Goals

It is normal to struggle to achieve short-term and long-term goals. This is due to the structure of the goal setting. Most goals are too broad and ambiguous. This is where SMART goals help in leadership and business. SMART is acronym for specific, measurable, attainable, relevant, and timely, and is the framework of how goals should be structured in business. 

S for Specific

A goal must be specific, it is the most important characteristic of a goal. Specifically, you need to put an actual number to prove or disprove your goal. It needs to be something numeric that is accounted for and can be tested. How many leads do you want? How many friends, followers, or connections?

M for Measurable

How are you going to determines the success of the goal? After making the goal specific you must accurately reflect success or failure of that goal - i.e. it must be measurable.  For instance, how much more do you want, or how much less do you want. What percentage of growth are you looking to achieve? How much do we want to decrease your costs for production, marketing, etc?

A for Attainable

What action are you going to put in place to help achieve said goal.  Do you have the resources needed? Do you have a process in place? The goal needs to be well designed so that it is actionable.This goal shouldn't be outrageous. Look at what you currently have and use benchmarks. Analytics can provide a great framework for this approach. Keep it simple.

R for Relevant

It is okay to have multiple goals, most businesses do. It is important, however, to weigh in on the value of those goals. For example, is this a low effort goal versus a high effort goal? Always relate back to your end goal. Provide something that connects your goal with your potential customers and business endeavors.

T for Timely

Set a date and time for your goal and stay firm with it.  A timeframe is essential for weekly, monthly, and quarterly check-ins. This will help you see where you at and where you need to be.

Achieving your goals helps implement successful business practices. Achieving your SMART goals helps you become a better leader. This process of setting SMART goals will help you take broad ideas and refine them. Setting and developing goals is essential and beneficial for businesses. Be smart with life, and be SMART with business.

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Bespoken Management started out with the simple mission of providing unparalleled marketing services to business lacking the time and knowledge to implement their own marketing effectively.

Today, we are a team with extensive experience in digital marketing, graphic design, front-end design, and website development. Our team, our client relationships, and our plans for the future are all built upon the values of transparency, efficiency, and creativity.

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