Creating a Vision for Growth

It is often said that if your business is not growing, it is dying. Well, the thought of growth always seems to be at the forefront of our minds for many of us who run our own business. The idea or mere concept of growing your business, however, often becomes clouded by daily mundane tasks - particularly early on - which drive the business from one day to the next. If not articulated on a regular basis, the “vision” can get lost and you and your employees may find that they are not exactly seeing the same vision.

So the question then becomes, how do you continue to grow and maintain that vision for success without getting lost in the shuffle? One of the tools I have used is creating a clear vision using visualization - the “fake it 'til you make it” mentality of seeing what you will become until it becomes your reality. While this may seem silly to a degree, if you were to think of the greatest athletes of the world, many use this same technique of visualization to see the finish line, the winning point, the goal of making it to the end and doing so victoriously.

This process of visualization starts with a process of “leaning out into the future” - that is, to keep grounded in what you believe, the status of  the business as it currently stands, but visualize the direction and place where your business will be next year, in 2 years, or even 5 years from now. By clearly establishing these visions, documenting them, and sharing them with your staff, you can begin to move in the direction of where you see your business in the future. The idea of setting your mental state for success will allow you to build consistency, which, over time, will allow you to put in the daily work to overcome your obstacles and become what you see yourself - your business - becoming.

How does it work? Start off by separating yourself from your daily routine at the office. In fact, get out of the office for a while and find a place where you are free from distractions. Grab a piece of paper and start writing out what your business will look like in 2-3 years. Don’t focus so much on “how” you will achieve these goals but more on “where” you will be and “what” that looks like. Envision your staff, your office, your customers, your life outside of work, everything that you can think of that you want to become. Write it all out and worry about filling in the gaps and details later. Once you have completed this “vision,” you can later go back to filling in how you can accomplish the goals. Keep in mind that you may need help along the way and may have to refer back to your “vision” often to stay the course.

Remember that the most successful people are not people who all of a sudden wake up with money, they are the people who build consistency in their mind and daily lives towards progress in turing their vision in to reality. Consistency is key and believing in your vision is paramount - even when you fall down.

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Bespoken Management started out with the simple mission of providing unparalleled marketing services to business lacking the time and knowledge to implement their own marketing effectively.

Today, we are a team with extensive experience in digital marketing, graphic design, front-end design, and website development. Our team, our client relationships, and our plans for the future are all built upon the values of transparency, efficiency, and creativity.

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