MARKETING IS A POWERFUL TOOL For EDUCATionThe problem with these approaches are simple. Marketing is not a necessary evil - it’s necessary of course, but what physicians often fail to realize is that marketing could be used for a greater purpose - to educate both the public and their referring physicians. By educating both patients and other physicians about their specialty and services provided - doctors can leverage their knowledge to dispel myths, answer commonly asked questions, and elaborate on the importance of their services all in which create thought leadership and greater brand recognition.
FIND A MARKETING AGENCY THAT UNDERSTANDS YOUR BUSINESS, AND REALLY, YOUR PATIENTS
Another common problem that doctors face is finding the right agency or marketing tools to use for their respective practice. Often doctors either hire their friends or children as a favor and on the cheap, but end up with results that frequently reflect the fact that they made their decision lightly. While there are many companies offering a number of services, it is important to find someone - particularly if you are in a subspecialty - that gets your business, and more importantly your core customer.
Understanding what characteristics define your best customer is the best way to approach any marketing (or really any business) decision. Finding an agency that gets it from the beginning will save you a lot of money in the long run and will increase your chances for better ROI. Here is a great way to define your core customer.