It’s never smart to follow trends solely for the sake of fitting in, but certain trends are popular for a reason. As technology and understanding of user expectations evolve, so should approaches to website design. If trends make sense for your company, your branding, and your success, you should go for it!
If you look around the web, you’ll notice that a lot of sites look more or less the same. Wide background sections, vertical scrolling, and hamburger navigation buttons are just about everywhere.
These trends can make it difficult to feel like your site is original, but if they improve the way users and prospective customers interact with your company, they may be worth some sacrifice in individuality. If you can align yourself with trends while improving user experience and integrating features to highlight what you are trying to market, you will be in great shape.
As more sites find a way to balance user-friendly trends with brand-highlighting features, we will hopefully begin moving toward a point where sites are able to provide more unique user friendly experiences.
Here are a number of trends to consider as web design evolves in the new year:
First Things First: User Experience
Your site can have great content and aesthetic, but it won’t be an asset to your company if it is clunky and difficult to use. Focus your design efforts on optimizing your site to be as intuitive and usable as possible for visitors. It looks like Google will be taking UX into account for search engine rankings as well, so making it a priority can only help.
By now, responsiveness is a industry standard. Many users see your site for the first time on their mobile devices, so you should be absolutely positive that they will be able to use every feature you design to the fullest extent no matter what device they are using. The same rules about usability and user experience apply for mobile, so investing in responsiveness will be essential to the overall success of your website.
Keep it Clean + Concise
Just like with content, users respond favorably when design gets right to the point. If your site is crowded and clunky, viewers will be less likely to stick around. Remove unessential information, and compartmentalize your content in a way that allows users to see exactly what they are looking for at any given time.
One way to effectively compartmentalize your site is to break long text blocks apart into modules or arrange blurbs into a block grid pattern. Keeping these grids in varied patterns will keep content interesting and easy to read. Modular scrolling will also become even more popular.
Scrolling is quicker and more intuitive to users than clicking. Opting for scrolling over clicking will help you turn your site into a storytelling vehicle, conveying information without slowing down the experience.
Creative Typography and Bold Color
We already know color is important to branding, as is the use of well designed typography, but we are beginning to see a transformation in what is considered “safe.” With Google’s new free font collection, it has become much more feasible for companies to use great typeface on a limited budget. Look forward to seeing a newfound embrace of creative typography accompanied by bold color!