philanthropy, giving tuesday

December 01, 2015
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#GivingTuesday and the Power of Social Media Marketing

Source: GivingTuesday.orgToday is Giving Tuesday, a day when people all over the world are encouraged to give to meaningful causes. According to Fast Company, the phenomenon began in 2012 thanks to Henry Timms, the executive of a nonprofit called 92nd Street Y. He originally organized #GivingTuesday with 500 partners, and the official group now includes over 35,000 partners in more than sixty countries

The hashtag #givingtuesday is being used by groups to broadcast their fundraising campaigns and by other users to share some of the causes they have chosen to support. It gives a nice balance to the kickoff of the holiday shopping season. Last year, nearly $50 million was raised during this day of giving, much of which was donated in small amounts by individuals. Talk about grassroots!

#GivingTuesday is incredible not only because it encourages people to help make the world a better place, but because it is mainly fueled by the power of social media. It gives individuals the opportunity to have real impact on issues they care about and broadcast their actions to communities who likely have similar values and interests - it’s a beautiful chain reaction. 

According to PR Newswire, 38% of millennials surveyed by Crossroads, a Kansas City-based PR firm said they planned to participate. Their top causes were human services, education, and health-related causes. Many who aren’t financially equipped to donate are instead opting to volunteer in places like homeless shelters and food pantries.

#UNselfies are also a part of the #GivingTuesday phenomenon. People all over the world are sharing photos of themselves to social media, but instead of showing their smiles, they are holding up signs explaining why they’re choosing giving back today. 

Source: Gatesnotes.com - giving tuesday

There’s still plenty of time to participate today, but don’t forget that you can give to worthy causes any and every day of the year! Today is a day to remember that we are all connected, so send out some good vibes!

 

Learn more about using social media to create something incredible by downloading our free ebook!

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