Instagram is an incredible, user-friendly tool for spreading your brand’s message, but it can be difficult to get the ball rolling. While it may seem like a good idea to buy followers to build a feeling of social proof, it won’t actually promote engagement and you’ll risk account suspension and coming off to your real following as disingenuous. The best way to build your Instagram presence is from the ground up, there's no way around it.
Tips For promoting authentic engagement and following on Instagram:
Curate Your Profile
Use your profile to project your brand’s image, goals, and vision. Choose a relevant profile photo and use your bio to describe yourself. Don’t forget to provide a short link to your most valuable content. You won’t be able to link outside of Instagram in your individual posts.
Connect Your Account to Facebook
Sharing your Instagram posts through on multiple platforms, especially Facebook, is a great way to improve your Instagram following and diversify the content you share across your different accounts. Sharing the same posts across platforms will encourage your following on one platform to spread to others. It will also help to reinforce and solidify the brand image you want to convey.
Design Graphics to Share Ahead of Time
Designing and planning posts ahead of time will free up your time to focus on engagement. You can create shareworthy graphics with tools like Canva or Snappa on your computer or download a photo editing app like PicsArt on your phone. You can also liven things up by posting videos, creating video collages through PicPlayPost (iOS), or fun gifs with Boomerang.
Using hashtags in your captions is the simplest and most effective way to bring users to your profile. Don’t overdo it, but you should include a handful of relevant and specific hashtags in each of your posts to get users’ attention. You can even use brand-specific hashtags to promote your brand while setting yourself apart from the crowd.
Make Sure Your Photo Posts are High-Quality, Creative, and Fun!
One of the best things about Instagram is that it's fun! Try to make posting a regular habit and keep your content high-quality and authentic, but leave room for some silliness and real conversation. You can share photos of your company, your office, and your products that demonstrate your company's core values and personality.
Engage with Your Followers
Posting great content is only the initial step in building your presence on Instagram. You should take time daily to comment on follower’s photos, like your follower’s posts, and respond to comments on your own posts. In no time, you’ll get to know some of your most active followers. Building up a relationship with your social following on one platform should spread to other platforms and, ultimately, encourage generation of leads and customers.
In the end, Instagram is yet another social platform that can bring you a great return as long as you are willing to put in the effort. Post authentic, relatable images consistently and interact with your followers regularly. Instagram has over 100 million active users, giving you an enormous potential audience. If you use your account in a strategic and genuine way, you won’t be sorry you took on the project.