“A picture is worth a thousand words, and a video is worth a thousand pictures.”
Visual content is the future of virtual marketing. Consumers of the content-rich internet have less time to find your information as well as consume it. Infographics, animated “explainer” videos, interactive visualizations, and slide presentations have emerged to ease the pressure on consumers’ time restraints. Listed below are 5 platforms your business can utilize to compete in the current trends of online marketing and visual content curation.
SlideShare, effectively known as YouTube for Powerpoint, is an online community that allows users to create and share slideshow presentations. It is recommended that users keep their presentations clear and concise, using each slide to convey one relevant picture and one to two sentences max. The idea is to keep things short and to the point. SlideShare experiences 215 million monthly page views and is growing rapidly for business professionals.
Visual.ly has captured the niche market of infographic design and data visualization for marketing campaigns. Users have the ability to produce, discover, and publish visual content using web-based data. This platform has been said to have a cult following in terms of its loyal users and the community it fosters. In terms of search engine optimization (SEO), Visual.ly’s power as a platform will help promote your content’s rank in Google’s organic search reach.
Pinterest has made a name for itself as a social network for everyone. Users are able “pin” images from the internet onto a virtual pinboard, essentially allowing them to save and share images and their sources for later use. Businesses can take full advantage of Pinterest by installing a “Pin It” button to their website to allow their users to save and share images they find interesting. Each pin contains a link back to the content’s source, and while this does drive users to your website, it will not improve your SEO rank on search engines. The solution to being successful on Pinterest is finding great visual content and having a strategy that directs consumers back to your businesses website.
Instagram and Facebook are the Robin and Batman, if you will, of social partners that target both photo sharing and social networking. According to Business Insider, more than 90% of Instagram’s users are under the age of 35, and 68% are women. Instagram specifically targets mobile users and allows them to take creative pictures and shoot 15-second videos which can be shared on various platforms using mobile devices. Instagram gives businesses the opportunity to be creative by sharing captivating original images along with short captions.
Vine is a member of the Twitter family and another mobile app. It was introduced in 2013 as platform for mobile users to shoot six-second videos and to compete with Instagram and Snapchat. It is one of the newer social media platforms and is certainly still growing. Business are currently using the platform as a way to introduce visual content to audience in a simple and quick manner without causing marketers to become overwhelmed by video quality or production. Videos are a great way to provide a real connection with your audience and transition followers into loyal brand users.
Note - With any social platform, it is important to measure social metrics using analytics tools to determine traffic, interaction, and reach to ensure that your efforts are worthwhile.